Online Advertising
We use services to display internet advertising. These services collect specific user data through cookies or pixels. This includes information about the internet page you came from to our site (referrer), the pages you accessed on our site, the duration of your visit, and your interactions on the site. Additionally, data about your browser, computer system, and device type are collected. Demographic information, such as age or gender, may also be collected as pseudonymous values. If you have consented to the collection of your location data, it may be processed by the respective provider. The service places a cookie or counting pixel on your device to capture and store this data, including your IP address, which is shortened using IP masking. Generally, no clear data like names or email addresses are stored unless you are a member of a social network offering these services and your profile is linked.
The data is analyzed by the service to generate a report with statistical statements about the number of visitors generated through advertising and the success of the advertising campaign. Reports include the total number of users redirected to our website through our ads, information about user devices and browsers, user locations, and times when ads were clicked. Reports do not contain information allowing the identification of individual users.
Please note that depending on the location of the service provider, data collected by the service may be transferred and processed outside the European Union, posing a risk that the GDPR-prescribed data protection level may not be maintained.
**Affected Data:**
- Usage data (e.g., access times, clicked web pages)
- Communication data (e.g., information about the used device, IP address)
- Affected Persons: Users of our online offerings
**Processing Purpose:**
- Reach measurement, campaign success control, remarketing, and interest- and behavior-based marketing
**Legal Basis:**
- If we have asked for your consent before using the service, the legal basis is Article 6(1)(a) GDPR. Otherwise, we use the service based on our legitimate interest to direct visitor flows to our website, analyze these flows to continually improve functions, offers, and user experience (Article 6(1)(f) GDPR).
**We use the following advertising service provider:**
Google Ads
- Service provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- EU location: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
- Website: [Google Ads](https://ads.google.com/home/)
- Privacy Policy: [Google Privacy](http://www.google.de/intl/de/policies/privacy)
**Web Analytics and Statistics**
To capture and statistically evaluate visitor flows on our website, we use web analytics services. These services collect data about the referrer, accessed pages, visit duration, interactions, browser, computer system, and device type. Demographic information may also be collected. The service typically places a cookie on your device, capturing your IP address. However, IP addresses are shortened using IP masking, and no clear data like names or email addresses is stored. We use these services based on your consent or our legitimate interest to analyze visitor flows for continual improvement.
Please note that data collected by the web analytics service may be transferred and processed outside the EU, with potential risks to GDPR-prescribed data protection levels.
**Affected Data:**
- Usage data (e.g., access times, clicked web pages)
- Communication data (e.g., information about the used device, IP address)
- Affected Persons: Users of our online offerings
**Processing Purpose:**
- Reach measurement, campaign success control, remarketing, and interest- and behavior-based marketing
**Legal Basis:**
- If we have asked for your consent before using the service, the legal basis is Article 6(1)(a) DSGVO. Otherwise, we use the service based on our legitimate interest to analyze visitor flows on our website for continual improvement of functions, offers, and user experience (Article 6(1)(f) DSGVO).
**We use the following web analytics service:**
Google Analytics
- Service provider: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA
- EU location: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland
- Website: [Google Analytics](https://marketingplatform.google.com/intl/de/about/analytics/)
- Privacy Policy: [Google Privacy](https://policies.google.com/privacy?hl=de)
- Opt-Out: If you don't want your data used by Google Analytics, you can use an opt-out plugin to prevent future data collection. [Opt-Out Plugin](https://tools.google.com/dlpage/gaoptout?hl=de)
**Our Online Presence on Social Networks**
We maintain online presences on various social networks, and when you visit these, the respective provider collects and processes the listed data. This data is usually collected for advertising and market research purposes, creating user profiles. You have the right to object to the creation of user profiles by contacting the respective provider. If you have an account with one of the providers and are logged in during your visit to our website, the provider may collect data about your usage. To prevent this data linkage, you can log out of the provider's service before visiting our site.
Depending on the location of the provider, data collected by the platform may be transferred and processed outside the EU, posing a risk that the GDPR-prescribed data protection level may not be maintained.
**Affected Data:**
- Inventory and contact data (e.g., name, address, phone number, email address)
- Content data (e.g., posts, photos, videos)
- Usage data (e.g., access times, clicked web pages)
- Communication data (e.g., information about the used device, IP address)
**Processing Purpose:**
- Communication and marketing, tracking and analysis of user behavior
**Legal Basis:**
- Consent (Article 6(1)(a) GDPR), legitimate interests (Article 6(1)(f) DSGVO)
**Objection Options:**
- Refer to the respective provider's information for objection options (Opt-Out).
**We maintain online presences on the following social networks:**
- **Facebook**
- Service provider: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
- EU location: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
- Website: [Facebook](https://www.facebook.com/)
- Privacy Policy: [Facebook Privacy](https://www.facebook.com/about/privacy/)
- Privacy Policy for Facebook Pages: [Facebook Page Insights Data](https://www.facebook.com/legal/terms/information_about_page_insights_data)
- **Instagram**
- Service provider: Instagram Inc., 1601 Willow Road, Menlo Park CA 94025, USA
- Parent company: Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA
- EU location: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland
- Website: [Instagram](https://www.instagram.com/)
- Privacy Policy: [Instagram Privacy](http://instagram.com/about/legal/privacy)
- **TikTok**
- Service provider: musical.ly Inc., 10351 Santa Monica Boulevard #310, Los Angeles,
Security measures
Furthermore, we implement technical and organizational security measures in accordance with the state of the art to comply with the provisions of data protection laws and to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties.
Currency and modification of this privacy policy
This privacy policy is currently valid and as of January 2024. Due to changes in legal or regulatory requirements, it may be necessary to adjust this privacy policy.
This privacy policy was created with the help of the privacy policy generator from SOS Recht. SOS Recht is offered by Mueller.legal Rechtsanwälte Partnerschaft based in Berlin.